VIFF Opening Gala Reception

Recently I was invited to the VIFF opening gala party at the Rocky Mountaineer Station Thursday, September 29. It was a lavish affair in a gorgeous venue filled with sensory delights for tastebuds, eyes and ears. The theme was 30’s Art Deco costumes. I spied many VIFF revellers decked out in their best to celebrate the evening. As a film lover, I was particularly excited to check out the local social scene surrounding the VIFF spirit as it was my first time. As I made my way into the entrance, I noticed a wall of sponsor logos with a red carpet and many were posing on it with glee, reminiscent of the celebrity arrivals at film premieres.

There were some lovely white sculptural ornaments at the bar along with giant screens of classic movies and many happy faces surrounding the jive dancing troupe with live band. I met the adorably paired Aaron Malkin and Kat Single – Dain of the Dusty Flowerpot Academy.

Culinary delights were served for the enthusiastic crowd at various tables: fresh oysters from Joe Fortes Seafood and Chop House, seafood appetizers from Goldfish Pacific Kitchen, smoked salmon tarama at Nu Restaurant and wild salmon lollipop from C Restaurant. The crowd pleaser was the tuna and salsa tortilla, hand made gnocchi, pull pork sliders and made-to-order Mai Tais from the dapper bartender at the Earl’s Restaurant table. Wolf Blass wine was served and paired wonderfully with the food. Dessert from Daniel Le Chocolat Belge and the oh-so-good donuts and coffee from Ethical Bean Coffee were served.

Guests were encouraged to take a fun photo opportunity at the Hello! magazine booth and have your own “magazine cover”  as a souvenir to take home when you pose for the camera. The night was not complete without a stunning Cirque Du Soleil style acrobatic performance with artists twirling down perilously and entwined on long pieces of fabric attached to the ceiling. I enjoyed myself at this party and hope to meet more cinephiles and industry folks next year!

Transmedia 202: Further Reflections

Henry Jenkins is a respected scholar, author and expert in the field of media, communications and popular culture. His Convergence Culture: Where Old and New Media Collide book was groundbreaking. It explored media audiences, participatory culture, the new nature of commercialized culture, and how the “fanboy” economy is imperative to the operation of culture industries in our highly networked society.

I learned about his work and contributions as an SFU Communications student and am continually amazed by his work on media theory. Recently I read up on his fascinating ruminations about transmedia storytelling from 2007 and his new update: Transmedia 202: Further Reflections. We see the evolution of transmedia entertainment happening almost everywhere now as comic books/adult graphic novels get greenlighted and turned into movie franchises and it trickles down into aspects of our culture. He expands upon the previous notions to explain that transmedia storytelling is much more than branding and franchising and rather a logical extension of the content process.

According to Jenkins: “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” Jenkins describes it as a process of being interconnected with its various iterations and to be multimodal. Transmedia storytelling offers:

  • a backstory
  • maps the world that is created in the story
  • offers other character’s perspectives on the action
  • works to deepen audience engagement

I encourage you to explore this topic and let me know your thoughts. What are your favourite transmedia products? Glee? The Matrix? Harry Potter? There are so many!